Tesla’s founder, Elon Musk, has been able to grow his company into one of the most famous brands in only ten years. Part of his success has been developing products that people love.
He has been able to establish brand loyalty in an over-saturated market by creating products that people are passionate about. He has been able to transform customers into brand advocates that eagerly spread their enthusiasm through social media with friends and family.
Word-of-mouth advertising is so compelling and effective that Musk claims that Tesla doesn’t even need a marketing department.
In a recent interview, Elon Musk discussed the recent launch of the Cybertruck. On the surface, most people regard the launch as a disaster and lot of Tesla loyalists admitted that the truck design was ugly.
But a couple of weeks after the launch, the cyber truck has won over many of its doubters. Over 250,000 people have deposited a hundred dollars for the privilege to be among the first ones to own it.
So the question remains, how did they do it? How can you create products that customers are dying to get?
During the interview, Elon Musk shared a lot of interesting insights such as his opinion on market research:
"I do zero market research whatsoever...Try to think of what is the platonic ideal of, say, the perfect rocket or car. What characteristics would it have? And then, make that. And then, I find that if you do that, people will want to buy it.
We're going to come out with the Tesla pickup truck, or we call it Cybertruck. I mean, it looks like an armoured personnel carrier from the future. It doesn't look like a normal truck. People might not like it. They might, I like it. It's going to look like it came off of a movie set. When it goes down the road, you're like, 'Whoah. What is that thing?' It's literally bulletproof."
He went on to talk more about creating products that people love:
"A lot of times I think people try to make products that they think others would love but they don't love them themselves. If you don't love the product, you should not expect that others will. You know your own heart, and if it's compelling to you then it will be compelling to others." If you don't love the product, you should not expect that others will.
This demonstrates the importance of being passionate and enthusiastic about your product or service, enthusiasm is contagious.
It is easier to promote a product that you believe in and are confident other people will appreciate as well than a product that technically functions well but you do not necessarily things is good for you. In other words, if you don’t believe in your idea no one else will.
Furthermore, is important to keep in mind that while good designers and user experience architects keep the client or user in mind, great designers and UE architects look beyond the client. Great designers and architects show people something they might never have thought about themselves, but once they see it, they fall in love with it.
Or as Steve Jobs once said, “People don’t know what they want until you show it to them”
With that same philosophy, Tribe was created to provide clients not only with what they want but also with what they need.
Tribe is a product created with passion and years of experience creating intranet solutions. All the clutter and unnecessary features were removed. Users are left with a streamlined easy to use tool that is intuitive.
Tribe users have raved about how easy it is to add content with just one click straight from the front-end display.
Other users love Tribe because of its search functionality, which has helped organisations become more efficient as it has reduced the time people spend searching for content on a daily basis. View related case study.
Tribe is a product people love because it was developed thinking about the best intranet solution for businesses needs.